About Medical Marketing & Media

Brand Position and Background

Medical Marketing & Media (a division of Haymarket Media Inc.) offers a comprehensive resource of balanced and relevant editorial to leaders, thinkers, marketers and creative executives involved in the commercialization of prescription drugs and other medical products and services in North America. Through a combination of news, analysis, opinion, feature stories and reports, MM&M arms its readers with the tools they need to make crucial decisions in this dynamic and highly complex market.

At the heart of the brand is the quality monthly print title, MM&M, first published in 1966. Editorial topics run the full gamut of medical marketing, including advertising, public relations, direct marketing, government regulation, marketing research and media. Content is accurate, balanced, relevant and digestible, and packaged with a high design value. Throughout the year, annual surveys, special reports and themed issues deliver important analysis and fresh insight, providing decision-makers with invaluable reference tools.

Complementing the print edition is the online property, mmm-online.com, featuring daily news stories and archived articles; the twice-weekly electronic newsletter, MM&M News Brief, which is e-mailed to subscribers; and the industry’s definitive annual awards program, The MM&M Awards.
MM&M is produced with independence and authority, and with the highest regard to editorial standards and innovative design. An advisory board of seasoned experts, representing all areas of the medical marketing space, helps identify key trends and issues, ensuring that the MM&M finger is firmly on the pulse of the industry.

The Publisher with the Right Credentials

Haymarket Media is a specialist publishing company operating in many of the world’s major markets. Haymarket’s US publishing group, Haymarket Media Inc, is one of the nation’s fastest-growing publishing companies. Haymarket Media Inc first established operations in New York in 1985 with the essential prescribing bible for family physicians, Monthly Prescribing Reference. Now, Haymarket Media publishes an array of market-leading specialist magazines for the marketing, media, and medical professions, computer security experts, and motor sports fans. It has divisional offices in New York, New Jersey, California, Illinois, Massachusetts and Florida.

Haymarket Media Group is the largest private magazine publisher in the UK, with more than 100 publications produced in 31 languages in almost 50 nations. Haymarket’s global expansion has come from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. Subsidiaries and joint ventures are based in strategic world business centers in Germany, US, China, Australia and Malaysia. Licensed editions are produced and distributed throughout Latin America, Europe, India, Asia, Australia and Africa, putting Haymarket titles on sale from the Arctic Circle to the
tip of South America. Founded in 1957, the group employs 2,000 staff across all continents and generates in excess of half-a-billion dollars in revenue annually.