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Associate Director PCP Marketing Job Details

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Job Ref:  2000011154710
Job Type:  Full Time
State:  Illinois (IL)
City:  Deerfield
Post Code:  Feb 06, 2012
Job Description:  Astellas is the bright spot in the pharmaceutical industry -- not just because of what we do, but in the way we do it. If you are looking for a company where you can change a life, make a dream come true, and light the way for a better tomorrow, Astellas is the place where you can shine. We offer a different kind of work culture. A high standard of ethics is mandatory. Quality is our pledge. Diversity is valued. Individual initiative is rewarded. Astellas offers an environment where our employees can make a real difference. Come, shine with us!The Associate Director PCP Marketing assembles and presents marketing insights developed by the marketing team in collaboration with Market Research, Competitive Intelligence and other cross function departments. Assists brand management in collating/analyzing data and developing actionable brand strategies. Reviews the development of tactical plans.Job Responsibilities:Consults with Marketing Director and proposes data needs for strategic planning.? Supervises the plan that assembles the appropriate marketing insights for the disease states/product areas to which assigned, i.e., Situation Analysis.? Participates in analyses of data with Brand Management that determine strategic imperatives.? Proposes to product managers the development of a tactical plan that parallels the completed Brand Plan (strategic choices).? Develops metric measurements to assess the efficacy of tactics and strategies.? Suggests opportunities to collaborate with cross functional colleagues in implementing strategic and tactical plans and determining improvements for change.? Promotes new stakeholder development with internal and external stakeholders that will address the changing healthcare environment and maintain current stakeholder relationships.? Guides the implementation of field sales programs/tools through marketing managers.? Recruits direct report(s) and guides their personal development. Develops using educational marketing tools available (AMU) and Journey courses, suggesting outside tools/programs if needed. Implements into periodic personal development plans and performance reviews.? Implement other support functions as assigned by marketing director.

Requirements

Required? Bachelor's degree.? This level requires 10 plus years of related, relevant experience (marketing, sales, sales training, market research, marketing operations, etc.) and/or equivalent education.? Demonstrated ability to be a high level contributor or leader of multiple projects, processes or functions.? Should have demonstrated a strong ability to converse with professionals about several disease states/product categories that are targeted by Astellas.? Ability to present complex issues to higher level management and contribute to high level presentations and discussions is a must.? Must have demonstrated leadership capabilities by leading teams and achieving goals.? Must be able to travel (approximately 40%).Preferred? Education beyond bachelor's degree.? Strong experience/proficiency in several of the disease states or product categories targeted by Astellas.? Specialized training in several disease state areas is a big plus as is specialized education in marketing.

02/07/2012
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