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International Product Marketing Manager Job Details

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Job Ref:  -
Sector:  Marketing Communications
Job Type:  Full Time
State:  California (CA)
City:  San Diego
Post Code:  Jan 30, 2012
Job Description:  We have an opening for an International Product Marketing Manager who will have responsibility for the development and execution of tactical programs for assigned Nexus Dx Instrument and Disposables products or product line(s) sold in Europe, Asia/Pacific, and Rest of World (ROW). This role segments the market in these regions/countries and establishes product positioning and selling strategies for targeted customer segments. The successful candidate will create programs, promotions and collateral materials to enhance sales effectiveness, satisfy customer needs and meet company financial goals. S/he will also collaborate with business unit marketing counterparts to provide input to portfolio planning and product design.

Responsibilities:
- Segments market and develops product positioning, messaging and selling strategies for each product by segment
- Develops marketing plans for assigned products to support annual operating plan and guide new product launches. Assesses financial impact of marketing plan and provides data to support management approval
- Creates and launches programs and collateral material in line with established marketing plans. This includes packaging, sales brochures, customer presentations, customer and patient educational materials, competitive analyses, website updates, tradeshows etc.
- Tracks and analyzes sales performance and financial data related to products and adjusts plans where appropriate
- Meets with customers in target and potential segments to assess satisfaction with products and programs and to identify opportunities
- Develops key opinion leaders with potential as early adopters, speakers, references advisors, etc
- Monitors utilization and effectiveness of sales programs and tools to identify needs for new materials, added training etc.
- Participates in sales training at national and regional meetings and in trade shows
- Provides voice of customer and international commercial team input to business unit portfolio planning process, product design and other strategic initiative plans

Requirements

- BS or BA degree required, MBA preferred
- Minimum of 5 years business experience with 2-3 years experience in international medical diagnostic sales, product or marketing management required
- Experience in new product development and product launches highly desired
- Excellent team leadership, program management, analytical and organizational skills
- Outstanding written and presentation skills with ability to communicate to diverse audiences. Strong interpersonal skills, both within the organization and outside of the corporate environment.
- Excellent matrix management skills and ability to motivate cross-functional teams
- Experience in identifying marketing and demand creation opportunities and executing to those opportunities
- Strong understanding of in vitro diagnostics (IVD) market, point of care testing, and/or IVD-based instrument commercialization desired
- Understanding of market research methods and when and how to execute primary and secondary market research, including voice of customer
- Understanding of financial analysis (costing, gross and operating margin calculation, ROI, etc.)
- Experience in cultivating key opinion leader relationships and comprehensively managing advisory panels and scientific education initiatives in concert with Clinical/Regulatory Affairs
- Ability to think strategically and bring a high level of creativity to the organization
- Flexibility in adapting to a rapidly changing environment to work with others in a professional and effective way
- Personal ethics and integrity that embodies best practices and supports highest corporate values.
- Fluency in Korean would be highly desirable with other languages a plus, especially German or Spanish.

Nexus Dx is an Equal Opportunity Employer

01/31/2012
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