Vacancy has expired
Show me jobs like this one| Job Ref: | 51309BR |
| Job Type: | Full Time |
| State: | Illinois (IL) |
| City: | Deerfield |
| Post Code: | Jan 27, 2012 |
| Job Description: |
Work with brand and mature products marketing teams to develop strategic plans and brand messaging and then drive implementation of tactics to best support established marketing objectives. Direct professional relations efforts that position Baxter Specialty Pharmaceutical U.S. Region franchise as a leader in the anesthesia and critical care communities; this includes promotional education opportunities, public relations and sponsorship opportunities to promote and enhance the image of Specialty Pharma with key associations, and strategic direction for trade show activities while ensuring full compliance with Baxter product advertising & promotion policies, medical education guidelines, and Healthcare Fraud & Abuse Control/International Interactions procedures. 1. Direct all marketing communications activities for Specialty Pharma U.S. Region franchise commercial marketing; serve as an extension of product management team to further enhance brand value for customers through various tactical programs. 2. Oversee the execution and implementation of required Standard Operating Procedures to ensure compliance with FDA advertising and promotional guidelines (HFAC, Materials approvals, Annual audits, Field compliance, etc.), Review and resolve non compliance, in partnership with HR and legal counsel as necessary. 3. Secure, develop and maintain relationships with key domestic associations and educational foundations to solidify and enhance Baxters identity in target market. 4. Direct external agency activities related promotional campaigns. Ensuring the implementation and proper handling of corporate branding guidelines/SOPs for the development of all promotional material. Act as the final review for materials between the brand teams, agencies and print vendors. 5. Develop and maintain relationships with key KOLs within anesthesia & critical care specialty. 6. Direct and oversee the implementation of national speakers bureau, including strategic direction for the managing agency and maintaining regulatory compliance throughout the execution of the annual program plan. 7. Develop opportunities for education programs to be held at key national customer meetings. 8. Identify and develop strategic sponsorship opportunities with key anesthesia, pharmacy and hospital based associations and provide justification for support to management. 9. Responsible for management of marketing communications team members; assigning key projects; balancing workload; assisting in setting performance objectives, conducting mid and year-end performance reviews; ensuring awareness of the regulatory climate Baxter operates; mandating the completion of compliance training and knowledge of Baxter policies; reinforcing compliant behavior. 10. Manage and be responsible for departmental budget and quarterly forecasts. Requirements Advertising / promotional experience is required with an understanding of adherence to SOPs audits, negotiation with multiple functions to get promotional pieces through system and the guardrails of the Pharma/Advamed code. |
| Post Date: | 01/28/2012 |
