Vacancy has expired
Show me jobs like this one| Job Ref: | R&D16819 |
| Job Type: | Full Time |
| State: | Massachussetts (MA) |
| City: | Cambridge |
| Post Code: | Jan 16, 2012 |
| Job Description: |
Oversee and execute marketing strategies, development of programs and tactics to attain strategic objectives associated with Global Oncology products Perform development and implementation of marketing tactics, tools, programs and alternative channels initiatives to support Global Oncology efforts targeted towards the following customers: Prescribers, Patients and Nurse. Drive sales and brand equity Life cycle management & new product portfolio development Develop market positioning and strategy Forecasting and A&P management Medical education development Functional focus of the role is promotional communication (branded and unbranded), development of tools and programs to multiple audiences, including sales force communications, physician, patients, nurses strategies and tactics Evaluate brand performance against budget ensuring a cost effective allocation of resources: manage promotional budgets, and develop metrics to measure ROIs Be a member of the cross-functional brand team, including chair internal legal, regulatory, and medical reviews of promotional content when applicable; coordinate planning and content development for external activities (Cancer awareness races, philanthropy, etc.) Work successfully with cross-functional colleagues in all relevant departments across the organization Cultivate and maintain relationships with internal partners, thought leaders, key customers and professional organizations, advocacy groups. Work successfully with all vendors/agencies Performs other duties as requested Requirements Bachelor's degree in business, finance, or life sciences |
| Post Date: | 01/17/2012 |
