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Marketing Manager – Genetic Analysis Job Details

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Job Ref:  619
Job Type:  Full Time
State:  California (CA)
City:  San Diego
Post Code:  Jan 10, 2012
Job Description:  Join the biotech company that is dedicated to improving healthcare through revolutionary genetic analysis solutions. Sequenom is on the forefront of cutting-edge technologies and ground-breaking clinical diagnostic tests. Headquartered in San Diego, with offices located around the world, we provide the opportunity to collaborate with talented and dedicated scientific leaders while developing and expanding your own career. We know our strength and competitive advantage comes from our people so we strive to maintain a motivated team and an environment that supports diversity, encourages creativity, and most importantly, fosters innovation. Our employees are rewarded with excellent compensation and top-notch benefits. Consider joining the Sequenom team, where you can help make an impact in revolutionizing medical technology.

The Marketing Manager will manage all aspects of the product life cycle for product lines under the area of responsibility within the Genetic Analysis business. The ideal candidate will solicit, analyze and communicate feedback from customers and work closely with Sales, Customer Support, Regulatory and other departments to ensure that the products meet the companys high standards and are marketed effectively.

Responsibilities:
Serve as the marketing lead for products for their full life cycle
Define target markets, product positioning and pricing strategies for existing and new products
Identify and define new hardware, software and/or reagent products
Specify market requirements for current and future products by conducting market research
Collect customer feedback and distribute to internal Sequenom groups
Provide a complete scope of the competitive landscape
Monitor and manage sales goals, margins, COGS, and P&L
Analyze potential partnerships for co-marketing and distribution
Develop marketing and collateral materials
Train field personnel on all products
Represent Sequenom at meetings, conferences and trade shows\

Requirements

BS degree in biological sciences, genetics or related field. Ph.D. and/or MBA highly preferred
5+ years relevant experience in Marketing of life science products and services
Marketing experience with high-end hardware systems a must; experience in Sales a plus
Experience with a variety of genomic approaches and technologies (i.e. DNA Microarray technologies, gene expression analysis, Real-time PCR, genotyping, sequencing etc.)
Experience marketing products into the Clinical Research, Pharmaceutical, Agricultural Genomics, and/or Infectious disease segments
Knowledge of molecular diagnostic and genetic testing market
Strong communication skills, both written and verbal
Excellent business and scientific presentation skills

To apply, please visit http://www.sequenom.com/Careers/Jobs

EEO/AA M/F/V/D

01/11/2012
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