Vacancy has expired
Show me jobs like this one| Job Ref: | 92712BR |
| Job Type: | Full Time |
| State: | Illinois (IL) |
| City: | North Chicago |
| Post Code: | Dec 28, 2011 |
| Job Description: |
Primary Function / Primary Goals / Objectives:Manages PL responsibilities for brand related to sales and promo. budgets. Masters and is responsible for all core marketing responsibilities and business processes. Conceptualizes and implements lifecycle management strategy for brand. Ensures optimization of brand PL. Builds and develops high performance brand team. Provides input for business development/alliance projects. Lead marketing person of a product/brand; Manages brand/functional area. Direct reporting relationship to Marketing Director/General Manager. Leads/develops strategic business plan. Responsible for segmentation/targeting/positioning. Apply market dynamics to analyze the product forecast (financial production).Major Responsibilities:Responsible for implementing and maintaining the effectiveness of the quality system by:Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel). Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.Creates high-impact promotional material that supports strategic objectives. Manages advertising, promotion, and medical education projects within assigned budget. Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics. Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed.Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Uses appropriate data sources to evaluate effectiveness of promotion (ROI/share impact analysis) and develop business strategy. Effectively directs research team efforts in primary research projects.Accountability / Scope:Significant decision making requirements that effect the brand.Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically, Multiple therapeutic experiences. Multiple experiences within commercial (Brand, MHC, Sales, BD, NPD)Management experience (direct reports or cross-functional team). Health care experience. Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process. Understanding of principles of market research to draw valid conclusions. Requirements Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210/211, cGMP) specifically, Multiple therapeutic experiences. Multiple experiences within commercial (Brand, MHC, Sales, BD, NPD)Management experience (direct reports or cross-functional team). Health care experience. Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process. Understanding of principles of market research to draw valid conclusions. |
| Post Date: | 12/29/2011 |
