Vacancy has expired
Show me jobs like this one| Job Ref: | 52461265 |
| Job Type: | Full Time |
| State: | New Jersey (NJ) |
| City: | Montville |
| Post Code: | Dec 13, 2011 |
| Job Description: |
Bayer HealthCare (BHC) makes an important contribution to human and animal health with its innovative products and by researching new therapeutic approaches. Our Specialty Pharmaceutical business ranks among the top 10 specialty pharmaceutical companies worldwide. Our global research and development is focused in five distinct areas: Diagnostic Imaging, Hematology/Cardiology, Oncology, Specialized Therapeutics, and Womens Healthcare. As a specialty pharmaceuticals company, we at Bayer HealthCare focus our efforts where we can have the most impact. Our Diabetes Care division is one of the largest self-test diagnostic businesses in the world, supporting customers in 100 countries. Our Consumer Care business is a top competitor in many important product categories including analgesics, cough and cold, and nutritionals. More than 3,000 employees support 14 manufacturing sites in 11 countries dedicated to ensuring the delivery of a secure, high-quality, cost-effective supply of our products around the world. Our Animal Health business in North America is dedicated to making the world a better place for our veterinary customers, their clients, and the animals we all hold dear. Job description In this role you will be responsible for leadership of Regorafenib launch brand indications in order to achieve value targets for portfolio and commercialization preparedness of brands therein. You will act as the Global voice for all countries for the assigned launch brand indications, including membership of the GLT, development of core claims and target profile. In addition, this role develops customer oriented pre-marketing platforms that maximize the value of our brands and effectively support country pre-marketing efforts. You will generate commercial and market validated assumptions to provide clear asset valuation and driving rapid development decisions. Major tasks and responsibilities Ensures effective development and implementation of market and commercial strategies for Regorafenib launch brand indications, including delivery and execution of high quality commercialization plans. Leads consolidation and interpretation of market understanding of the brand therapeutic landscape along the value chain providing analytical and strategic leadership to ensure effective joined up commercial recommendations within the context of the broader portfolio strategy. Overall responsibility for coordinating country input into GLT relating to assigned launch brand indication, ensuring insight driven Global Brand Plan for assigned indication and ensuring country operational marketing activities support global brand strategies. Ensures effective monitoring of Launch Readiness for the assigned launch brand indication, across key countries represented on GLT and also for the Regional Marketing Organizations. Partners with GLT Head to develop business strategy for the brand, including responsibility for global positioning and marketing of assigned launch brand indications. Works with GLT Head to provide commercial direction to Research and Development via input into the HPR process. Responsibility for promoting commercial rigour in delivering prioritization strategies for the brand and ensuring up-to-date commercial evaluations of assigned brand indications. Requirements Qualifications |
| Post Date: | 12/13/2011 |
