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Show me jobs like this one| Job Ref: | 1262 |
| Job Type: | Full Time |
| State: | New Jersey (NJ) |
| City: | Bridgewater |
| Post Code: | Oct 03, 2011 |
| Job Description: |
Position Summary: The Senior Product Manager will lead strategic product management and marketing activities for Dysport. The emphasis is on strategic development, driving change and innovation, and executing on a level that benefits not only the product, but also the entire organization. Specifically, this SPM will communicate with support functions and field-based team members to gather strategic insight for the development of the Annual Strategic Plan of the product, along with successfully executing tactical initiatives to grow the Dysport business. Essential duties & responsibilities: Develop one year marketing plans, strategies and tactics for Dysport. Contribute to development of 5-year strategic plan and forecasts Contribute to the development and execution of market research studies. Develop promotional programs tailored to key target audiences including prescribing clinicians, pharmacists, business managers and patients. Perform competitive product and company analyses. Prepare business case studies to provide assessment and recommendations regarding strategic lifecycle and commercial initiatives. Create and implement sales collateral and patient education materials. Lead marketing team interaction with Promotional Review Committee, ensure timely approval of all materials and programs. Contribute to the development and execution of highly effective and motivational marketing presentations during sales meetings. Measure marketing program ROI, adjust marketing mix as needed to achieve product goals Strategically engage professional societies and patient advocacy groups. Develop and manage productive relationships with Key Opinion Leaders. Work closely with, Medical Affairs, Medical Science Liaisons (MSL), Payer Relations Managers (PRMs), Managed Markets Account Managers and Sales Team to develop and execute a coordinated, cross-functional plan for achieving company objectives across all aspects of the product plan. . Work closely with the advertising agency and other appropriate vendors to conceptualize, develop, and execute all customer and patient facing education and promotional materials and programs. Requirements Core Competencies / Knowledge & Skill Requirements |
| Post Date: | 10/04/2011 |
