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Director, Product Marketing Job Details

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Job Ref:  11-R-06
Sector:  Marketing Communications
Job Type:  Full Time
State:  California (CA)
City:  San Francisco
Post Code:  Sep 27, 2011
Job Description:  Medivation, Inc. (NASDAQ: MDVN www.medivation.com), a publicly traded biopharmaceutical company located in San Francisco, is currently seeking a qualified, highly motivated individual for a senior level position of Product Marketing Director reporting directly to the Sr. Director of Marketing and will have at least 2 direct reports.

The company is currently focused on three programs in late stage clinical development, targeting large, unmet medical needs. Dimebon is in a global Phase 3 trial in Alzheimers disease. The companys second compound, MDV3100 is in two global Phase 3 trials in castration-resistant prostate cancer.

The Product Director will lead the marketing team that will launch Medivations first marketed product. This position offers the opportunity to join a team early in the evolution of product life cycle. You will be a key contributor to the team in leading both strategic and tactical aspects of the promotional activities including advertising and promotional tactics, lifecycle management, PR, sales force communication and other brand marketing activities.

The Product Marketing Director must demonstrate an appreciation for strategic marketing with innovative approaches with a track record of success, as well as boundless energy and initiative. This role will require the ability to thrive in an environment of rapid change; work effectively within cross-functional teams as both a leader and a participant; be highly innovative and creative as well as have the ability to inspire creativity and innovation in his/her team; and have a passion for science based brands that can dramatically improve patients' lives.

This product is partnered with Astellas Pharma, Inc., a Japanese company with US headquarters near Chicago, IL. This position will have extensive contact with our partner company and maintaining our excellent relationship is a must.

Maximize the value of the product over the IP lifespan
Drive the integrated strategic and tactical commercial plans across a broad range of customer segments (health care provider, payer and patient) and markets (North America) to ensure an optimal and successful product launch.
Lead launch of health care provider campaign including core visual aid, journal advertisement, educational leave-behinds, etc. whether in traditional or digital format
Provide regular executive management updates of promotion progress
Responsible for utilizing primary and secondary market research to shape direction of promotion
Develop annual market research plan in partnership with market research team
Help to hire, lead and motivate US and Global brand marketers who will engage in activities to ensure launch readiness while also considering post-launch life cycle management and competitive dynamics
Assist the Sr. Director of Marketing with the commercial launch team and participate in key cross-functional teams to support the launch.
Be known as a thoughtful, collaborative partner within Astellas. Anticipate and head off problems caused by inefficient communications. Alert stakeholders internally to any potential issues or roadblocks that may jeopardize success of the product.
Perform all company business in accordance with regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, etc.) and company policies and procedures, immediately reporting all noted/observed violations to management.

Requirements

7-10 years of Marketing experience in a biotechnology or Pharma company is required
Bachelors degree required. Graduate degree a plus.
A successful track record with brand management, marketing team leadership, and talent management
Demonstrated expertise in marketing to diverse customer segments including physicians, payers and consumers. Specialty markets experience a must
Documented experience in overseeing lifecycle management and market development/expansion activities
An understanding of the global reimbursement environment and drivers for value based access with a focus on the U.S.
Proven ability to successfully lead/work in a cross functional team setting (clinical, medical affairs, sales, managed markets, regulatory, legal, R&D, project management)
Demonstrates high ethical and professional standards with business contacts in order to maintain Medivations excellent reputation within the biotech community
Excellent communication and presentation skills, strong business acumen, analytical orientation, and ability to influence others
Demonstrated ability to create financial and operational objectives across business departments
Experience with a co-development or co-promotion product is a plus
Ability to accommodate 30% travel

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

09/29/2011
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