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Director/Senior Director Strategic Marketing, Low-to-Midplex Products Business Job Details

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Job Ref:  4800
Job Type:  Full Time
State:  California (CA)
City:  Santa Clara
Job Description: 

Strategic leader for Affymetrixs Low-to-Midplex business and product portfolio. Position reports to the EVP Commercial Operations, Panomics Operations Responsibilities include:

Provide strategic leadership for Affymetrixs fastest growing business segment including QuantiGene assays for singleplex, multiplex and in situ quantification of RNA transcripts, DNA copy number, fusion molecules, etc. and Procarta multiplex protein assays.

Lead the companys expansion into biomarker validation and routine testing in RUO and translational research markets and ongoing development of drug discovery and development markets including development of the strategy for next generation approaches and products.

Build relationships with current and future key academic and industrial customers to drive business strategies.

Maintain excellence in product marketing including: pricing strategy, product requirements definition, market opportunity definition, forecasting, strategic planning, go to market plan development and implementation, promotional activities, day to day product management activities, resolution of product quality issues.

Interact with key thought leaders in relevant market domains, as well as with all target customer types, as needed.

Develop Key Opinion Leader communities to provide input into future products.

Leads business strategy development and implantation through influence and collaboration with R&D, sales, field marketing, marketing communications, quality, regulatory, manufacturing, and other relevant groups within the company.

Requirements

Minimum of 7-10 years relevant experience, with direct experience in gene expression quantification products/markets.

Direct experience commercializing/launching products and growing and maintaining a business. Minimum of BS in life sciences required. Advanced degree (MBA or PhD) preferred.

Experience leading and managing a team of people is also preferred.

Exceptional ability to develop and implement successful short and long term strategies

Demonstrated track record of successful product launches

Highly effective cross-functional manager and influencer able to work within a matrixed organization to achieve business outcomes

Experience interacting with technical R&D teams of cross functional composition

Experience interacting with global life science, genomics, academic and industrial customers

Experience interacting with global sales forces and sales management

Self starter and leader who is able to motivate the team and keep them focused on a set of well defined goals

Ability to communicate powerfully verbally and in writing

Proven ability to coach and develop marketing team members



About Affymetrix

Affymetrix (AFFX) is a pioneer in creating breakthrough tools that are driving the genomic revolution. The vision, innovation, and devotion of Affymetrix employees help us empower scientists around the world to alleviate human suffering. It is not just the sheer power of GeneChip technology that inspires us; it is the potential for it to help people.

The culture at Affymetrix is based on core values of daring, passionate and platinum. Our employees create a highly energized, team-oriented work environment. We are an employer committed to supporting the aspirations and achievements of our employees and offer our employees a comprehensive, competitive program of benefits and a corporate culture based on core values of daring, passionate and platinum.

**Affymetrix is an Equal Opportunity Employer. Our commitment to a diverse workforce is demonstrated through all aspects of our hiring and employment practices.**

Company Name:  Affymetrix (Santa Clara, California)
03/02/2011
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