| Job Description: |
For more than 130 years, Lilly has been dedicated to meeting the health care needs of people in the United States and around the world. We address these needs primarily by developing innovative medicinesinvesting a higher percentage of our sales in research and development than any other major pharmaceutical company. If you are interested in being considered for employment with a Best in Class Pharmaceutical company, please review the following opportunity:
Product Brand Director - Payer
The AV-45 Payer Brand Director will be responsible for leading the payer, pricing, and contracting strategy development and implementation with public and private payers for AV-45 (Florbetapir), a novel diagnostic radiopharmaceutical product currently under review by the FDA. The Payer Brand Director will be the business owner of all payer communications and customers and will provide significant input into the C3 marketing strategy for the brand. The Payer Brand Director will also be responsible for securing/maintaining reimbursement coding and working with the HCP marketing team to effectively communicate reimbursement information and guidance to HCP customers. The Payer Brand Director will report to the Diagnostics Business Unit Leader and will be a member of the BU Leadership Team. The PRA Director will also have responsibilities for the assessment of Business Development opportunities with the Diagnostics Business Unit
KEY OBJECTIVES/DELIVERABLES:
Strategic Brand Development:
Segment and target payer customers; provide input to brand business objectives; own payer strategic initiatives
Hire, Develop, and Retain a High-Performing Team:
Identify, evaluate, and select the best internal/external talent for each position on team
Coach team to help them reach their personal potential while achieving business goals
Establish meaningful performance goals, collaborate on developmental action plans, foster a learning environment, and monitor/evaluate performance
Build a strong performance-based culture where top performers are rewarded, recognized, and ultimately retained
Customer Insight Development:
Identify and monitor key payer insight(s) for brand in partnership with LMR and agency active listening and participation in insight generation activities; understand consumer and HCP insights and identify integration issues/opportunities; ensure alignment with C3 customer messages regarding access and reimbursement.
Value Message Development:
Lead development and selection of payer value message in partnership with agency, health outcomes, and LMR
Supply Chain:
Understand and manage AV-45 supply chain and relevant stakeholders in partnership with MHS Trade Accounts.
G2N:
Understand impact of rebates and cash flow to brand revenue and lead G2N forecasting and on-going G2N management; represent the brand at all pre- and post-G2Nmeetings and communicate quarterly performance to brand leadership.
Pricing and Contracting:
Responsible for development/maintenance of AV-45 target account plan, pricing strategy, contracting guidelines, and transaction price.
Represent the brand in the contract review and approval processes, including pricing committee when required.
Channel & Tactic Strategy, Implementation, and Measurement:
Develop integrated payer communications strategy and OPEX recommendation in partnership with agency and MHS Channel Management team; lead ongoing assessment and revision of marketing mix to maximize impact; manage payer OPEX budget and bring opportunities/challenges to broader team for trade-off discussions
Market Monitoring/Measurement:
Collaborate with market research to deliver meaningful measurement plans and specific PRA metrics, including payer brand equity audits.
Assess marketplace data, identify implications, and make recommendations for brand actions and future learning plan.
Compliance and Risk Management:
Ensure compliance, for self and all direct reports, with all sales and marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
Lead compliance with confidence by fully understanding and internalizing both the whats and whys of applicable compliance guidelines Requirements MINIMUM REQUIREMENTS:
Bachelors Degree
3+ years PRA experience in the US marketplace
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
ADDITIONAL SKILLS/PREFERENCES:
MBA or equivalent experience
Proven ability to effectively lead and challenge conventional wisdom at all levels to produce innovative, customer-oriented solutions
Proven analytical and critical thinking skills in constructing deals and/or targeted account plans
Excellent communication, listening, and interpersonal skills
Successful track record of leading people, developing teams and achieving results
Ability to work cross-functionally with Indy and field based teams
Field experience (HCP and/or Account Sales)
Experience with CCR system
US Managed Health Care System (B2B) experience
OTHER CONSIDERATIONS:
Full time position located at LTC-South
Travel is a requirement of the job and is estimated at 20%
Lilly credits its exceptional employees for its successes, and knows the key to ongoing achievement lies in attracting and retaining the best people. A company rich in heritage, Lilly employs individuals, conducts research and markets products worldwide. By providing for the unmet needs of our customers through a continuous stream of innovation, we will outgrow all competitors.
Lilly earns consistent and wide recognition for creating an exceptional work environment while maintaining our highly regarded reputation in the Pharmaceutical Industry and Community:
FORTUNE Most Globally Admired Companies
FORTUNE Top Companies for Leaders in North America
Chronicle of Philanthropy Most Generous Companies in the US
Business Week Magazine Best Places To Launch A Career
Information Week 500 Most Innovative Users of Technology
Science Magazine Best Companies for Scientists
The Scientist Best Places to Work in the Industry
Black Enterprise Top 40 Companies for Diversity
Working Mother Best Companies for Working Mothers
LILLY IS AN EQUAL OPPORTUNITY EMPLOYER
|
