| Job Description: |
Position Summary:
The Senior Product Manager is responsible and accountable for strategic product management, marketing activities for Dysport. The emphasis is on strategic development, driving change and innovation and executing on a level that benefits not only the product, but also the entire organization. Specifically, this SPM will work with other support functions, and field-based team members to provide strategic insight for the development of the Annual Strategic Plan of the product along with successful execution of tactical initiatives to grow the Dysport business.
Essential duties & responsibilities:
Develop marketing plans, strategies and tactics for Dysport.
Develop promotional concepts and programs that are focused on primary target audience of prescribing clinicians.
Work closely with appropriate internal and external resources (vendors) to develop and execute appropriate market research initiatives that identify/confirm key business needs.
Perform competitive analysis.
Develop and execute education, personal and non- personal promotional strategies, tactics and programs.
Prepare business case studies to provide assessment and recommendations regarding strategic lifecycle and commercial initiatives.
Work with Finance, Marketing Communications and Director of Marketing to manage and adjust budgets as needed.
Create and implement sales collateral and patient education materials.
Develop and execute highly effective sales training meetings.
Measure marketing program ROI
Work with advocacy groups and other customer segments.
Work closely with Clinical, Medical, MSLs and Sales to develop and execute a coordinated, cross-functional plan for achieving company objectives at medical meetings.
Work closely with the advertising agency and appropriate vendors to conceptualize, develop, and execute all patient education and promotional materials and programs.
Establish and develop relationships with Key Opinion Leaders in the field of botulinum toxin therapy.
Develop market research studies to gain actionable insight into product and market dynamics.
Core Competencies / Knowledge & Skill Requirements
Excellent oral and written communication skills.
Ability to work in a cross functional team, and independently. Also able to provide leadership to achieve key milestones and business objectives working with peers and colleagues with and without position authority.
Excel, Word, PowerPoint a must, familiarity with MS Project a plus. Requirements Education, Experience & Training Required
Experience designing, executing and applying all elements of Market Research (both Primary and Secondary), including design of research instruments, directing successful execution of focus groups/advisory boards and effectively interpreting and applying learnings to achieve business objectives.
Budget preparation and maintenance
Revenue forecasting
Preparing annual Marketing plans: market segmentation, positioning, pricing and core message development.
Development and execution of personal, non-personal and Internet based promotional strategies and programs
Working with an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives why all at the same time complying fully with all appropriate guidelines.
Working knowledge of third-party vendors and agencies
Working knowledge of Marketing/Sales Force interaction processes
Bachelors Degree, MBA is a plus
Pharmaceutical marketing (3 years minimum)
Pharmaceutical sales is a plus (2 years minimum)
Specialty pharmaceutical market experience is a must, Neurology experience a plus
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