| Job Description: |
Position Summary:
This position will act as the Product Champion who provides primary leadership both within the company and with external stakeholders, to be the driving force leading the process of developing, creating and executing all high priority commercial initiatives related to their primary product.
The Director, Marketing will play the leading role in the development, creation and execution of the annual sales and marketing action plans, as well as longer term strategic lifecycle planning. This position will also coordinate the development and achievement of specific Marketing Department and Company goals to ensure best-practices are utilized in an intelligent, efficient, and communicative way.
Essential duties & responsibilities:
Play the leading role in developing all marketing plans, strategies and tactics.
Play the leading role in developing promotional concepts and programs that are focused on primary target audience of prescribing clinicians.
Work closely with appropriate internal and external resources (vendors) to develop and execute appropriate market research initiatives that identify/confirm key business needs.
Perform competitive analysis
Develop and execute Medical Education, personal and non- personal promotional strategies, tactics and programs.
Prepare business case studies to provide assessment and recommendations regarding strategic lifecycle and commercial initiatives
Work with Finance, Marketing Communications and VP of Marketing to manage and adjust budgets as needed.
Create and implement sales collateral and patient education materials
Manage extensive marketing and cross-functional projects to execute cross-functional strategies and tactics that achieve high priority business objectives.
Support the development and execution of highly effective sales training meetings.
Measure marketing program ROI
Liaise with advocacy groups and other customer segments.
Work closely with Clinical, Medical, MSLs and Sales to develop and execute a coordinated, cross-functional plan for achieving company objectives at medical meetings.
Work closely with the advertising agency and appropriate vendors to conceptualize, develop, and execute all patient education and promotional materials and programs.
Liaise with advocacy groups and other customers
Experience working with the full range of customer segments a plus (e.g. Physicians, nurses, patients/patient advocacy groups, payers, governments, specialty distributors, etc.)
Core Competencies / Knowledge & Skill Requirements
Strong leadership skills in managing direct reports as well as influencing other peer levels not in marketing reporting structure.
Excellent oral and written communication skills
Ability to work in a cross functional team, and independently. Also able to provide leadership to achieve key milestones and business objectives working with peers and colleagues with and without position authority.
Excel, Word, PowerPoint a must, familiarity with MS Project a plus. Requirements Experience designing, executing and applying all elements of Market Research (both Primary and Secondary), including design of research instruments, directing successful execution of focus groups/advisory boards and effectively interpreting and applying learnings to achieve business objectives.
Budget preparation and maintenance
Revenue forecasting
Preparing annual Marketing plans: market segmentation, positioning, pricing and core message development.
Developing and executing Medical Education/Medical Communications programs
Development and execution of personal, non-personal and Internet based promotional strategies and programs
Working with an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives why all at the same time complying fully with all appropriate guidelines.
E-Business
Third-party vendors and agencies
Leading formal Marketing/Sales Force interaction processes
Medical Meeting strategy planning. Work closely with Marketing Communications personnel to help direct their execution of plans.
Experience and Education (minimums)
Bachelors Degree
MBA is a plus
Pharmaceutical marketing (5 years minimum)
Pharmaceutical sales is a plus (2 years minimum)
Specialty pharmaceutical market experience is a must, endocrine experience a plus
Excellent Written,Verbal and Interpersonal Communication Skills
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