| Job Description: |
Bayer HealthCare (BHC) makes an important contribution to human and animal health with its innovative products and by researching new therapeutic approaches. Our Specialty Pharmaceutical business ranks among the top 10 specialty pharmaceutical companies worldwide. Our global research and development is focused in five distinct areas: Diagnostic Imaging, Hematology/Cardiology, Oncology, Specialized Therapeutics, and Womens Healthcare. As a specialty pharmaceuticals company, we at Bayer HealthCare focus our efforts where we can have the most impact. Our Diabetes Care division is one of the largest self-test diagnostic businesses in the world, supporting customers in 100 countries. Our Consumer Care business is a top competitor in many important product categories including analgesics, cough and cold, and nutritionals. More than 3,000 employees support 14 manufacturing sites in 11 countries dedicated to ensuring the delivery of a secure, high-quality, cost-effective supply of our products around the world. Our Animal Health business in North America is dedicated to making the world a better place for our veterinary customers, their clients, and the animals we all hold dear.
Job description
Supports VP with commercial leadership and strategy for the life cycle management (LCM) of brands by leading the development of Brand and Launch plans that will enable successful achievement of volume and revenue targets and overall business objectives. Supports VP as Subject matter Expert for the LCM brands. The project focus is a Women's health care compound currently in Phase III of development.
Lead the Strategic development and implementation of the brand strategy for a Phase III Women's Health Care compound scheduled for launch within the next 24 months. Direct development and execution of the 3-year Operational brand plan, modifying plan as needed, Life Cycle Management plan, pricing and ensuring alignment of customer marketing teams with brand strategy.
Spear-head the selection and management of various financial, controlling and forecasting tools tied to business performance and ROI for
the assigned brands ensuring world class brand building, market share penetration and growth.
Manage the marketing P&L for the brand.
Leverage support for brand initiatives through sound rationale and convincing arguments.
Oversee market research activities, ensures research learnings are optimized accordingly.
Advance critical regional US interests on Global Brand teams. Requirements 1. Bachelor's degree
2. 10+ years experience in pharmaceuticals
3. 5+ years marketing experience
4. Track record of strong brand growth and financial performance
Preferred
a. MBA
b. US product launch
c. Womens Health experience
d. Consumer driving promotional campaigns, including DTC (TV, emedia,
etc.)
Benefits
We offer a wide variety of competitive compensation and benefit programs. In addition to a competitive base salary, you will be eligible for an array of innovative rewards and recognition programs, variable pay and incentive opportunities as well as benefits coverage beginning on your first day of employment. We are committed to helping our employees maintain a healthy balance between their responsibilities at work and home. You will be eligible for paid time off programs, paid company holidays, flexible work options and numerous site conveniences. We are also committed to supporting your professional development through career ladders, training programs, tuition assistance and professional association events.
If you meet the requirements of this unique opportunity, we encourage you to explore how you can make a difference at Bayer by applying now.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
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