Associate Marketing Director, Latin America Job Details

An Astellas career offers a totally different way to work and live.Astellas is the bright spot in the pharmaceutical industry V not just because of what we do, but in the way we do it. If you are looking for a company where you can change a life, make a dream come true, and light the way for a better tomorrow, Astellas is the place where you can shine. We offer a different kind of work culture. A high standard of ethics is mandatory. Quality is our pledge. Diversity is valued. Individual initiative is rewarded. Astellas offers an environment where our employees can make a real difference. Come, shine with us!Purpose & Scope of Position:To manage the development and execution of regional marketing strategies to develop, support and maintain the brand/franchise image of the product(s) and enhance the strength of the product brand/franchise and the company as well as assist in achieving our sales and profitability goals.Essential Job1. Develop, in coordination with our local partners/affiliates, the Annual Regional Marketing Plan for marketed products and corresponding tactics to ensure effective product placement relative to market opportunity. Manage the entire product line life cycle from strategic planning, to tactical activities.2. Identify Regional Market opportunities/threats and customer targets through competitive analysis, positioning, and marketing strategy assessments.3. Develop short-term (annual) and long-term (MTP) forecasts of in-market and to-market sales and analyze, monitor and report on business/in-market sales volume results, pricing actions, market share trends and competitive activity.4. Achieve market share and sales objectives for assigned products. Continuously re-evaluate market dynamics & brand performance to identify product strategic gaps and develop strategic solutions.5. Development of Key Strategies and Commercial Assessments associated with product compounds in early development under his/her responsibilities.6. Become the liaison between Global, APLA and our affiliates and partners, securing APLA needs are accounted for.7. Manage Advertising & Promotional and Travel Budget. Delivery of all marketing activity within agreed budget.8. Develop relationships and networks with the following departments: commercial operations, medical, finance, compliance, regulatory, R&D, legal, manufacturing, supply chain, and other teams; to facilitate cross-functional product line reviews.9. Market roll out of The Regional Marketing Plans, with periodical in field market visits to guarantee implementation and monitor execution and results.

? 7-10 years of experience