| Job Description: |
This position is responsible for leading the development and execution of the Global Tysabri JCV Assay Commercialization Strategy and Execution.
Essential Functions of the Job:
Lead strategy in alignment with overall Tysabri brand strategy with focus on JCV Assay
Develop and execute promotional strategy and tactical plans targeting commercialization of Assay
Direct execution of promotional programs and tactics consistent with strategy - globally
Oversee the development of impactful promotional tools to support communication of JCV assay
Oversee all brand activities at Global MS/neurology conferences
Develop and maintain relationships with professional societies
Represent Global with the affiliates and drive execution of JCV Assay in EU and Globally
Coordinate corporate efforts with Key Opinion Leaders/ maintain relationships with KOL's
Ensure that the cross-functional teams' activities in support of JCV Assay
Support the development/update of the Life Cycle Management Plan
Provide commercial thought leadership at the Program Development Team
Partner with finance to develop/update Long Range Forecast and to evaluate business opportunities
Lead all Assay discussions with partners ELAN and Joint Commercial Team meetings
Participate in twice-weekly cross functional JCV Assay Working Group meetings, and other meetings as needed
Provide input to global rollout of JCV assay
Serve as liaison with International Medical Affairs (Zug), Affiliates, ICO, Int'l Regulatory, and Int'l Finance
Build cross-functional team to support rollout of assay epidemiology studies, support appropriate regulatory strategy based on consultant feedback, and develop Commercial rollout plan
Coordinate selection of commercial testing facility, as needed
Define strategy for rolling out JCV assay in distributor markets
Explore pricing and reimbursement strategy across markets depending on path chosen to make assay broadly available
Identify any obstacles requiring broader discussion and input with regards to assay rollout in International (e.g. feedback from markets, KOLs, etc)
Ad hoc member of Biogen Elan JCT for all aspects of EU JCV Assay work
Core member of Global Commercial Team to create and drive strategic plan for JCV assay
Project management of Marketing Plan for JCV Assay and core member for Global Marketing Plan
Creation, Development of Strategic Message Document for Internal and External customers for all phases of the JCV Assay
Responsible for Global attendees and KOL's invited to Steering Committees and/or Advisory Groups
Work in tandem to drive successful implementation of communication strategy for Risk and Benefit focusing on JCV assay
This individual will be required to work closely with the following business functions to successfully lead various initiatives related to the marketing of Tysabri:
Sales Force
Affiliate teams
Regulatory
Legal
Market Research
Medical Affairs
R&D
GHOPE Requirements Creative and strategic thinking; strong leadership and influence skills; excellent communications skills; an analytical approach to business problem solving; strong project management skills; supervisory experience.Experience Required:Seasoned marketing professional, with at least 8 years of pharmaceutical commercial experience.Experience in development and execution of marketing strategies is a requirement.Minimum of 5 years biotech/pharma marketing experience.Experience in specialty markets; of particular interest are neurology, oncology, immunology or HIV. Multiple Sclerosis experience a plus.People management experience strongly preferred.Global Marketing experience is preferredSales and sales management experience preferred.Must be adept at influence management.Must have excellent analytical, strategic thinking, creativity, and problem solving skills.Excellent communication skills and ability to work with cross-functional teams.Ability to work under pressure.Must exhibit leadership skills and ability to perform in fast paced environments. Self-starter who functions well independently or within a team.Strong oral and written communication skills required.
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