| Job Description: |
The Mission
The Market Division within FEI provides solutions that add quantifiable economic value in well defined commercial applications encompassing advanced research, industrial process control, accelerated product design, and application specific analysis. We develop and sell well defined solutions based on FEIs core platforms and technologies. The Market Division is an entrepreneurial group within FEI heavily engaged in new market development.
The Position
Reporting directly to the VP/GM of the Market Division, the Director Product Marketing is responsible for the worldwide execution of product marketing initiatives related to FEI's Life Science business. This is a market focused position aimed at strengthening and growing FEIs presence in the Life Science Market globally by properly positioning current products while acting as a driver for next generation solutions.
Key responsibilities of this position will include:
- Market Analysis: Providing clear and actionable segmentation models about customers and markets. Connecting the market segmentation to the roadmaps, strategy development, product definitions, and competitive analysis.
- Competitive Analysis: Anticipating competitive threats or opportunities. Compiling valuable competitive intelligence that facilitates compelling value propositions differentiating FEI products and services from competitors.
- Customer Voice: Possessing a comprehensive understanding of customer needs and priorities across the purchase and use cycle and using this to provide accurate and actionable customer voice to guide FEI decision making. Using the customer mindset to generate solutions that drive customer value and FEI profit.
- Roadmap Development: Setting a clear agenda for meeting emerging customer needs based on a clear understanding of highest-impact customer priorities and changing marketing dynamics. Deriving FEI roadmaps that support and enable the customer or industry roadmap.
- Solution Definition: Using a comprehensive understanding of customer needs and priorities across the purchase and use cycle to ensure customer requirements are being met as new products and services are developed and delivered. Providing insight based on VOC into product innovation and resource allocation to guide decision making. Treating every development as a significant investment, judging financial return as well as opportunity cost.
- Driving Profit/Business Planning: Leading a team of product marketing managers and a marketing program manager to assure division targets (business and marketing) are achieved. Executing the quarterly business plan and work closely with internal stakeholders and customers to ensure that near term and long term business objectives are met. Retaining a focus on continuous improvement in profitability. Prices appropriate to the market value of our solution, achieving maximum value possible. Aligning investments to portfolio strategy, monitoring execution to plan, identifying trends and threats, and utilizing findings to advise and influence internal processes and allocation of investment for current and anticipated market needs.
- Customer Engagement: Understanding the most critical elements of the customer experience and identifying opportunities to create a differentiated experience for FEI customers. Producing sales tools and training that help demonstrate the value of FEI products and services to customers.
- Building Customer Loyalty: Generating awareness and building customer preference, dependence and loyalty for FEIs offerings in key markets and segments. Requirements Functional Requirements
This position is ideal for a candidate with a strong scientific background who has made a successful transition to business management, introducing new products and solutions to the market.
- University degree in a relevant scientific field is required (i.e., Molecular or Cellular Biology, Biochemistry, Biophysics, Chemistry). Strong preference for the combination of an MBA and advanced scientific degree.
- Minimum of 12 or more years marketing, product management or applications management experience in a biotechnical/high tech environment related to molecular/cellular/structural biology or Life Sciences in general.
- Experienced interacting with highly-technical customers and customer groups in a broad variety of forums from trade shows to live engineering demos. Demonstrated ability to effectively communicate with diverse audiences is critical to the success of this position.
- Demonstrated experience building and managing successful multi-cultural Marketing organizations: this position includes management responsibilities of a functional group.
- Proven experience in developing business cases and successfully managing business objectives.
- Willing and able to travel internationally.
Domain Requirements
- Experience in the theory and use of bio-imaging and/or analytical instrumentation technologies, small molecule and/or cell or tissue applications and related modern commercial application techniques. This position requires in depth understanding of customer use cases.
- Experience with creating full workflow solutions for targeted market segments: from sample to biological answer, preferably in the 3D Bio-imaging domain. Deep knowledge of the various biological sample prep techniques, technologies, and methodologies currently utilized in commercial and research environments.
- Preference for good contact with customers in pre-clinical Life Science markets specific to commercial or academic biological research.
- Affinity with or experience in electron microscopy, technology and applications is preferred
Competency Requirements
- Strategic Agility: Seeing underlying concepts and patterns in complex situations. Easily moving back and forth from looking at the big picture to looking at finer details. Developing plans that balancing long-term goals with immediate needs. Readily grasping the crux of an issue despite having ambiguous information. Quickly differentiating between important and unimportant issues. Recognizing that a change in one process can have dramatic and unintended impact across the organization.
- Ambiguity: Welcoming needed change as an opportunity, not a threat. Stretching beyond the known and tested. Rapidly adapting behavior and work methods in response to new information. Responding flexibility to changing conditions, or unexpected obstacles. Navigating the challenge of assessing choices responsibly. Bringing about strategic change to meet business goals, establishing a vision for change and a call to action.
- Negotiating: Influencing others without using formal authority or harming relationships. Skillfully directing, persuading, and motivating others. Accurately sensing when to give and take in negotiating. Understanding and effectively using the implications of positional power and authority in intercultural settings.
- Results: Acting purposefully over time; having a clear driving force and sense of urgency. Taking ownership for decisions. Persisting in pursuing goals despite obstacles and setbacks. Creating and sustaining an organizational culture focused on results; measuring and monitoring progress, taking corrective action where necessary, inspiring others to deliver the quality of service essential to high achievement of goals.
- Decisiveness: Making effective and timely decisions, anticipating the impact and implication of choices, resolving issues as they arise. Compiling information and alternatives to illuminate problems or issues without getting bogged down in analysis during decision making, even when data is limited or solutions produce unpleasant consequences. Inclusive but not consensus dependent.
- Political Savvy: Quickly disseminating the motivations and agendas of others; identifying and leveraging intersecting agendas. Developing networks and knowing when and with whom to build alliances; connecting talent, collaborating across boundaries to build strategic relationships and achieve goals. Adeptly building trust by showing respect, keeping promises, and listening for everyone's perspective. Inclusive and puts people at ease.
- Interpersonal Savvy: Clearly and articulately conveying information to others in formal and informal situations. Offering full attention when others speak. Understanding and interpreting nonverbal communication accurately and use it appropriately. Developing rapport with others and recognizing concerns and feelings. Understanding that nonverbal cues vary from culture to culture and are skilled at deciphering them.
- Command: Takes the lead, staking out tough and lonely positions, speaking out as a lone voice, and taking the buffeting that comes with that.
Enjoys leading others and leading difficult projects, takes unpopular stands if necessary. Encourages direct and tough debate but isn't afraid to end it and move on. Is looked to for direction in a crisis. Faces adversity head on.
- Process Management: Selecting the correct processes necessary to get things done. Modifies processes or designs processes where appropriate. Aligns people and activities with objectives. Identifies opportunities to get the most out of available resources.
- Problem Solving: Identifying problems, solving them, acting decisively and showing good judgment in the process. Isolate causes from symptoms, and compile information and alternatives to illuminate problems or issues. Involving others as appropriate and gathering information from a variety of sources. Finding a balance between studying the problem and solving it.
EOE
|
