| Job Description: |
XDx is a molecular diagnostics company based in Brisbane, California, funded by Kleiner Perkins and other top tier venture capitalists. Setting the stage for a new era in personalized medicine, XDx was one of the first companies to develop and commercialize practical applications built on insights from the Human Genome Project. The company offers a method for noninvasively monitoring the immune system by measuring gene expression in a patients peripheral blood. Our current AlloMap product is a test used to help in the management of heart transplant patients. Future applications of the XDx technology offer the potential to decrease healthcare costs and significantly improve the quality of life for patients with a variety of life-threatening or life-altering, immune-mediated diseases. AlloMap has been used in nearly 100 centers in the US, and 21,000 commercial tests have been run in our lab.
Our culture is based on a belief in pioneering and innovation, integrity, people development, community, and balance in our day to day lives. The company offers excellent benefits. This is a place where you can make a difference, learn new skills, and work with outstanding people.
Job Profile:
XDx is seeking a Director of Marketing who will be responsible for defining brand and product strategies, along with their development and implementation. The director will also be accountable for commercial and pipeline marketing, interacting with internal departments, field personnel, and external customers and patients.
Responsibilities:
Define brand and product strategies
Interpret and understand market and competition
Gather, identify, and prioritize functional and product requirements
Prepare and review marketing collateral
Cultivate and maintain relationships with Key Opinion Leaders ( KOLs), clinicians, and other key customers and stakeholders
Create demand and sales forecasts partnering with Sales and Finance
Provide field sales education materials and training including product positioning
Develop and evaluate pricing and health economic models
Leverage and respond to managed care implications
Manage and/or collaborate with ad agencies and PR firms
Plan and execute events/trade shows
Develop promotional and marketing plans
Conduct market research primary, secondary, targeting, segmentation, analytics
Support Field Sales organization with a significant level of teamwork and customer commitment
Create and manage the patient advocacy program
Lead and mentor those in the marketing organization Requirements MBA. Undergraduate degree in life sciences, molecular biology, or clinical science preferred
Successful track record in diagnostic/device marketing with 10+ years of relevant experience in roles of increasing responsibility
Experience working in Marketing under FDA design control, CLIA, or other regulatory body required
Demonstrated success in launching FDA 510(k) cleared or approved products
Experience managing teams and direct reports
Ability to lead and participate effectively in cross-functional teams
Demonstrated experience creating and managing a robust patient education/advocacy program
Proven track record in performing well in a fast pace environment and organizational skills to manage multiple projects with tight deadlines effectively
Demonstrated social media experience with strong understanding of key trends and the technology
Excellent written and oral communication skills
Some travel required
To apply:
Please e-mail your statement of interest and resume to jobs@xdx.com. Please specify which position you are applying for by including the Job Code (CO-07163-BSP) in the subject line of your e-mail. Principals only please. Local candidates only will be considered. No relocation provided.
XDx is an Equal Opportunity Employer.
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