| Job Description: |
Leading San Diego-based Diagnostic Company seeks Senior Product Manager for new Multiple Sclerosis (MS) Diagnostic Procedure.
JOB SUMMARY:
High-tech diagnostic imaging company seeks experienced Senior Product Manager for novel diagnostic procedure for new applications in Multiple Sclerosis and other neurodegenerative disease. This individual will play an important role in creating and developing a new market for important new technology. The Senior Product Manager analyzes customer needs, and works closely with Sales and other functions to create and deliver a product which meets customer requirements while providing a competitive advantage. This person will work closely with the Director of Business Development to define new products or new product applications, and develop long-term marketing strategy and plans.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Analyze and understand customer clinical and practice needs in academic/research and private practice clinical settings.
Develop and implement the promotional plans and materials including: exhibits, advertising, product literature, speakers, multi-media materials, web marketing, media relations and patient education programs, etc.
Have intimate knowledge of the sales process and skills for successful collaboration with Sales in implementation of the marketing plan, promotional programs and selling tools.
Continuously monitor market needs and customer acceptance through customer visits, sales force contact, attending key congresses and meetings, and conducting primary and secondary market research.
Analyze competitive products and incorporate competitive strategies into promotional and product development plans to stay ahead of the competition.
Understand market dynamics and recommend pricing strategy.
Create and implement the annual marketing plan.
Contribute to development of long-term product strategy, including product enhancements and new product development.
Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and report on product and market dynamics.
Plan and manage the product line marketing budget.
Forecast sales for manufacturing and financial planning. Requirements KNOWLEDGE/SKILLS/ABILITIES REQUIRED:
Undergraduate degree, preferably in engineering, marketing, or life sciences. MBA or other advanced degree is desirable.
Four to eight (4-8) years marketing experience in a medical device, pharmaceutical, biotech or neuroscience company.
Previous neurology, especially MS-related, experience highly preferred.
Knowledge and experience in marketing new medical technology and clinical applications.
Excellent oral presentation and written communications skills.
Proven ability to work collaboratively with Sales, R&D, Finance and other functions in one-on-one, group and team work environments.
Experienced knowledge of spreadsheet financial analysis, word processing and presentation software.
Good analytical skills and ability to manage and work cross-functionally.
Foreign language skills are not required, but are desirable
Willing to travel over weekends and holidays, US and International travel (25%-35%)
Please send resumes to resumego@roadrunner.com
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