Senior Director - Global Marketing, Launch Brands Job Details

The Senior Director Global Marketing, Launch Brands will be responsible for developing global strategic brand plans for our Brands in phase II-III. The Director will be responsible for supporting pre-launch and launch marketing activities for the Global Neurology space. Provide marketing support for the development and implementation of the global brand and life-cycle management strategies to maximize the value of each brand.

As a senior leader within the organization, this individual will be the lead for each brand in numerous cross-functional projects and programs working with every functional department within the entire Biogen Idec organization. This individual will utilize their industry experience to make sound business decisions and provide the needed recommendations to key stakeholders throughout the organization to achieve the overall brand goals.

Specific responsibilities include:
Lead the design and development of launch readiness plans for each brand.
Lead the execution of Global Product Launches.
Influence competitive positioning and Phase III clinical development strategies.
Work closely with R&D and Medical Affairs in the development of LCM plans to ensure long term commercial success.
Develop LRP (Long Range Plan) for the brands.
Coach, develop, and lead team.
Effectively be responsible for the brand's bottom line revenue and budgets.
Lead and guide key brand decisions globally, global initiatives/projects providing insights to many functional groups and affiliates throughout the organization to achieve the necessary brand goals.
Liaise with affiliates and other key stakeholders/partners to develop strategic plans. Develop and cultivate relationships with key stakeholders in the International affiliates and the U.S. commercial marketing teams.

10-15 years of progressive therapy marketing experience in Global and Regional roles in the Biotech/Pharmaceutical industry.Commercial Operations leadership experience required.Demonstrated track record of success in driving new product development and launches. Proven success influencing clinical development strategies.Global pre-launch/launch experience required. International affiliate and/or US launch experience preferred.Experience working in a global matrix environment.Experience building and leading international teams to deliver business results.Strong leadership, planning and organization, analytics, decision making and problem solving skills.Strong strategic planning skills.Demonstrated success in leadership and influencing skills.Excellent communication/coordination/interpersonal skills.Exhibits outstanding written and oral communication skills, including the ability to effectively write and deliver presentations to professionals at all levels within BIIB and amongst our customer base.Demonstrated relationship building and cross-functional teamwork skills.Demonstrated ability to lead and motivate a team.