Associate Director, HCV Marketing Job Details

Reporting to the Director HCP Marketing, the Associate Director, HCV Marketing will focus on preparing for the launch of telaprevir and will work closely with other marketers to develop and execute integrated strategies to build awareness, increase diagnosis, and ensure appropriate treatment with telaprevir.  The Associate Director will focus on promotional strategies and initiatives (both direct and indirect).



Key Responsibilities include:



- HCP promotional lead
- Liase with cross-functional partners within the company, including close collaboration with medical colleagues
- Development and execution of promotional programs
- Lead development and execution of branded creative campaign
- Act as marketing leader for review and approval process for key marketing initiatives
- Strategic Leadership: Identify and address key threats and opportunities



- Marketing Innovation: Develop innovative marketing practices and processes to help establish Vertex as an industry leader



Perform all company business in accordance with regulations and company policies and procedures. Demonstrate high ethical and professional standards with business contacts in order to maintain Vertex's excellent reputation within the medical and pharmaceutical community.

- A Bachelor's degree with a preference for an MBA or advanced degree- A minimum of 10 years progressive experience within the biotech/pharmaceuticals industry, with at least 5 years of management experience. Marketing experience in  HCV / Hepatitis / Category experience as well as product launch experience greatly preferred. - A strong understanding of the legal and regulatory environment- An entrepreneurial spirit and ability to develop solutions to complex problems requiring the use of innovation, ingenuity and creativity- Results oriented and excellent analytic, strategic, business planning, communication and collaboration skills- A strong track record in both sales and marketing is preferred- The ability to manage complexity and ambiguity in a highly matrixed environmentVertex Pharmaceuticals Incorporated is a global biotechnology company committed to the discovery and development of breakthrough small molecule drugs for serious diseases. The Company's strategy is to commercialize its products both independently and in collaboration with major pharmaceutical companies. Vertex's product pipeline is focused on viral diseases, cystic fibrosis, inflammation, autoimmune diseases, cancer, and pain.Vertex Pharmaceuticals Inc., is an EQUAL OPPORTUNITY EMPLOYER.