Associate Director, Professional Marketing - Avonex Job Details

This position is responsible for leading the development and execution of the US Avonex Professional Marketing Strategy.

Essential Functions of the Job:
Lead professional strategy in alignment with overall Avonex brand strategy
Develop and execute promotional strategy and tactical plans targeting Neurologists
Direct execution of promotional programs and tactics consistent with strategy
Oversee the development of impactful promotional tools
Chair the Promotional Review Committee
Oversee all brand activities at national MS/neurology conferences
Develop and maintain relationships with professional societies
Represent US on Global Publication Team
Coordinate corporate efforts with Key Opinion Leaders/ maintain relationships with KOL's
Ensure adherence to budgets

This individual will be required to work closely with the following business functions to successfully lead various initiatives related to the professional marketing of a $1 Billion Brand:
Sales Force
Sales Training
Regulatory
Legal
Market Research
Medical Affairs
Global Marketing

Supervises:
This position will have supervisory responsibility for a small team of product managers.

Creative and strategic thinking; strong leadership and influence skills; excellent communications skills; an analytical approach to business problem solving; strong project management skills; supervisory experience.Experience Required:Seasoned marketing professional, with at least 8 years of pharmaceutical commercial experience.Experience in development and execution of professional marketing strategies is a requirement.Minimum of 5 years biotech/pharma marketing experience.Experience in specialty markets; of particular interest are neurology, oncology, immunology or HIV. Multiple Sclerosis experience a plus.People management experience strongly preferred.Sales and sales management experience preferred.Must be adept at influence management.Must have excellent analytical, strategic thinking, creativity, and problem solving skills.Excellent communication skills and ability to work with cross-functional teams.Ability to work under pressure.Must exhibit leadership skills and ability to perform in fast paced environments. Self-starter who functions well independently or within a team.Strong oral and written communication skills required.