| Job Description: |
The Senior Manager, Marketing Communications will support PacBios marketing strategy by driving key initiatives to promote our revolutionary DNA sequencing technology.
Reporting to the Senior Director of Marketing Communications, the Senior Manager, Marketing Communications will build and execute cutting edge marketing programs.
Develop impactful web-based marketing programs, including creative design, content and performance analytics. Drive aspects of our social media program in support of our overall marketing objectives.
Plan, execute and measure demand generating programs to support field, channel and partner marketing objectives.
Update and optimize sales presentations, tools and collateral through engagement with sales team to understand and address their needs.
Maintain and refine brand guidelines and the brand asset repository. Champion a strong brand identity for the company throughout all customer and key stakeholder touch point.
Contribute to the development of high impact advertising campaigns across all media types, include search keywords.
Contribute to media planning and negotiation with key industry publications to ensure optimal ROI for our marketing investment.
Plan, manage and execute marketing programs at company events and industry trade shows, including sponsorship opportunities. Requirements Bachelors degree in Marketing, Advertising, Public Relations, Communications or other relevant discipline. Masters degree desirable.
Proven track record in managing highly innovative, cutting edge brand and marketing communications with at least 10 years of direct experience.
Industry experience in life sciences is preferred. Agency experience is a plus.
Highly creative. Proven experience in developing highly innovative out of the box marketing programs, tools, events and campaigns.
Extensive experience with using the web as a marketing tool.
Knowledgeable in web, content management tools, publication tools, project management tools, Excel, and PowerPoint.
Excellent leadership skills with a collaborative approach and ability to work cross functionally with product management, sales teams, and agency personnel.
Must be organized, detail oriented, and focused on execution.
Outstanding verbal and written communications skills. Ability to directly contribute through creating marketing content for brochures, white papers, and corporate presentations.
Must have a can-do attitude and be flexible in a fast-paced start-up environment. Experience in a start-up environment preferred.
Must be an intelligent individual with excellent work ethic, exceptional judgment, and unquestionable integrity.
Hands on, high energy, and highly responsive.
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