| Job Description: |
At Abbott, we provide the perspectives and experience necessary to translate science into real solutions for patients in over 130 markets worldwide. Today, 72,000 Abbott employees are doing work that matters.
PRIMARY JOB FUNCTION:
Responsible for the development and strategic planning of specific marketing plans and activities for specific product(s)/project(s)/product line(s) to establish, enhance or distinguish placement within the competitive arena. Activities may include tactics, tools, logistics, campaigns, basic messaging and positioning. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies. Leads cross-functional teams/groups with little supervision, to develop new products or enhance existing product(s) or product line(s). Coaches others on specific products and/or projects.
CORE JOB RESPONSIBILITIES:
- Responsible for compliance with applicable Corporate and Divisional Policies and procedures.
- Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses.
- Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines.
- Proposes the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives.
- Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
- Coaches others within Marketing in the development of projects and/or programs
- Represents the company by visiting accounts in order to solicit feedback on company products and services.
- Understands project timeline and makes and presents recommendations based on risk analysis when project is off course.
- Thorough understanding of AV business, product lines, market space, and Abbott businesses.
POSITION ACCOUNTABILITY / SCOPE:
Champions an issue that has major implications for the company and may lead to accomplishing long-range objectives. Provides broad, technical advice. Mentors employees by sharing technical expertise and providing feedback and guidance. Acts as an advisor to management on specialized business projects (managerial, technical, leadership, clinical, marketing). Has demonstrated leadership and management qualities. Actively participates in comprehensive development of plans including an outline of duties and project assignments. Demonstrates independence by prioritizing and completing assignments. Determines emerging trends and provides information across functional boundaries in areas of expertise. Erroneous decisions or recommendations would typically result in failure to achieve critical organizational objectives and affect the image of the organization's technological capability. Requirements QUALIFICATIONS:
Basic Qualifications:
Minimum 5 years brand management experience. Comprehensive knowledge of business concepts, procedures and practices. Uses knowledge of in-depth business unit dependencies/ relationships. Acts as a technical resource. Recognized as an expert in the company. Will perform this job in a quality system environment. Failure to adequately perform tasks can result in noncompliance with governmental regulations. Works on extremely complex problems where analysis of situations or data requires an evaluation of intangible variables. Exercises judgment in developing methods, techniques, and evaluation criteria for obtaining results. Has expert knowledge of the impact of various solutions on the business.
Preferred Qualifications: Medical Device experience
Through numerous local, national and international accolades, Abbott is regarded as an employer of choice for our commitment to workplace excellence. Our employees are given the tools to succeed, lead and grow, with challenging opportunities and work that makes a difference. Through our diverse healthcare businesses, we connect people and potential in ways that no other company can.
Discover a world of opportunities at Abbott.
EEO Statement:
At Abbott, we believe that diversity drives innovation. Innovative thinkers who are passionate about the work they do, Abbott employees are representative of the diversity of the patients we strive to serve every single day across the globe.
If interested, please apply online at http://track.jobviper.com/ViewJob.asp?id=665887-188-9587
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