| Job Description: |
bioTheranostics, part of the worldwide bioMrieux group, develops molecular diagnostic tests that include supporting the selection of individualized oncology therapies through improved cancer classification and better breast cancer prognosis and recurrence risk stratification. The company operates a CLIA-certified, CAP-accredited high complexity diagnostic laboratory in San Diego, CA. bioTheranostics, Inc. is seeking a Product Marketing Manager to join our team.
Job Summary
Manages all aspects of marketing programs for specified products. Designs, develops, and executes marketing strategies, pricing strategies and directs advertising and promotional activities. Responsibilities may also include research and evaluation of new products.
Identifies, manages and delivers product development guidance, customer and market requirements and product specifications. Monitors and prepares competitive analysis and provides marketing support, including marketing analysis, planning and project management, including budget control.
Essential Functions
- Accountable for developing, implementing and managing the product portfolio by writing and implementing product marketing plans including target specifications, price sensitivity analysis and providing data related to competitors, the market, market and customer segmentation, product positioning, revenue and unit forecasting and pricing strategies.
- Responsible for maintaining knowledge of the trends and competitive activity relevant to the product and market dynamics.
- Responsible for implementing corrective actions where required.
- Map out product line extensions and recommend technology licensing, co-marketing and/or co-promotion relationships that drive successful adoption and performance of the products.
- Provide recommendations regarding the commercial applications of products.
- Responsible for identifying and developing effective promotional and sales tools and collateral marketing pieces, including technical application notes with development colleagues. Coordinate marketing communications activities and plans.
- Actively participate with internal departments.
- Advanced skills Microsoft Excel and PowerPoint skills required. Requirements Education
Bachelor's degree required. Life Science and/or MBA preferred.
Experience
Minimum of five years experience in a similar product management or marketing role. Sales and/or business development experience is a plus. Strong communication, analytical, financial modeling, project management and planning skills necessary. Business development and cross-functional team leadership experience preferred. Proven ability to identify new business opportunities set and meet aggressive objectives and develop strong working relationships also preferred.
bioTheranostics is a wholly-owned subsidiary of bioMerieux.
bioTheranostics is an Equal Opportunity Employer and offers a competitive compensation package and a comprehensive benefits package.
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