| Job Description: |
Consider the opportunities at SEQUENOM, a life sciences company committed to providing the best genetic analysis products that translate the results of genomic science into solutions for molecular diagnostics, biomedical research, translational research and molecular medicine applications. As an industry innovator, our employees are on the forefront from basic research to revolutionary diagnostics. Our employees are the building blocks of our success and are rewarded with excellent compensation and benefits and an innovative environment. Come learn more about SEQUENOM and see what we have to offer.
Responsible for direct to consumer marketing, with key responsibilities for online efforts including website content and design, and capturing the brand voice to create an interactive social network presence. This newly created position reports to the Senior Manager Marketing Communications. With the marketing team, the Specialist will create patient directed messaging, including printed material, ads, videos, seminars and trade show collateral. The Marketing Specialist will function as the voice of the customer, providing patient feedback. Will also work closely with internal compliance teams.
Responsibilities:
Translates marketing campaigns and messages to social media to promote the companys products among via new medium to target markets.
Create promotional, interactive programs from concept to implementation and assessment.
Manages and implements design, production and content of websites.
Creates and manages the clinical laboratorys presence on key social media sites.
Brings to the organization development and trends in the social media space.
Prepares social media results reports, provides marketing insights and delivers reports to the organization.
Champions online marketing efforts within the company. Requirements Demonstrated understanding of new media, internet technologies and current web trends, including social media and analytics.
Ability to develop customer (patient) messaging from scientific and technological materials.
Creative thinker with proved ability to develop actionable programs that integrate soundly with business objectives.
Experience with medical/technology writing.
Proven, excellent written communication, organizational and management skills that are results-oriented.
Proven skills in digital media, advertising and public relations.
Experience with social media analytics, blogging and social media sites.
Ability to work on multiple projects simultaneously, deal with rapidly changing priorities and meet tight timelines.
Excellent communication skills with an ability to negotiate and persuade.
Qualifications:
Bachelors Degree in marketing, communications or related discipline.
2+ years experience in web marketing for healthcare products.
2+ years experience in eMarketing from inception to completion and analytics.
Strong presentation, organizational and communication skills.
Strong writing, editing, creative and analytical skills.
To apply, please visit http://www.sequenom.com/Corporate/Careers/Jobs
EEO/AAP
|
