| Job Description: |
Abraxis BioScience, LLC is a fully integrated global biotechnology company dedicated to the discovery, development and delivery of next-generation therapeutics and core technologies to offer patients safer and more effective treatments for cancer and other critical illnesses. The Abraxis portfolio includes the world's first and only protein-based nanoparticle chemotherapeutic compound (ABRAXANE) which is based on its proprietary tumor targeting system known as the nab Technology platform. From the discovery and research phase to development and commercialization, Abraxis BioScience is committed to rapidly enriching the company's pipeline and accelerating the delivery of breakthrough therapies that will transform the lives of the patients who need them.
The Director, Segment Marketing will report in to the Vice President of Global Marketing. This position has responsibility for defining, developing and executing on all objectives and strategies related to the market segments as assigned by brand. The Director, Segment Marketing will work closely with the brand teams to develop specific strategies and tactics in support of assigned market segments.
PRINCIPAL ACTIVITIES PERFORMED BY THE INCUMBENT:
Lead the product marketing team(s) to develop strategies and tactics within assigned market segments
Continually review the assigned market(s), identifying opportunities and utilizing promotional resources to effectively achieve marketing goals with positive ROI
Transform strategic facts about the healthcare business environment into actionable intelligence that results in a sustainable competitive advantage in the assigned segment(s)
Work in tandem with brand, sales and outcomes/pharmacoeconomics teams to identify and develop meaningful strategies and tactics for implementation
Interact with segment thought leaders and influencers on a routine basis to ensure an understanding of the healthcare business environment Requirements Bachelors Degree with a minimum of 5 years experience in pharmaceutical sales and/or marketing and 2 years of account management experience calling on specific segment customers
Strong strategic perspective combined with segment-oriented expertise
Effective leadership skills including indirect management of team members, both internal and ex-commercial
Direct experience in either a sales or marketing capacity in the segment in which this person will be assigned (e.g. acute care)
MBA is highly desirable
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