| Job Description: |
The Senior Marketing Manager is an integral position for our company. This person will be responsible for the effective life-cycle management for one or more or our products, from concept through production, and will ultimately be responsible for the successful launch of new products. By joining Quidel as the Senior Marketing Manager, you will have the opportunity to impact the future growth of our organization.
Primary Responsibilities Include:
- Developing the overall marketing plans for the product(s), to include manufacturing operations, advertising, public relations, sales force participation and legal/regulatory concerns.
- Establishing and maintaining relationships with key opinion leaders (KOLs) in the healthcare industry, creating demand around new and existing product lines and developing and delivering presentations to various audiences on different aspects of their therapeutic category.
- Establishing strategic direction for this therapeutic category and devising associated tactical plans.
- Analyzing the success of existing initiatives and programs, and building on them to develop or direct the development of new initiatives to meet the needs of both internal and external customers.
- Interfacing with other functional areas to ensure that resources and efforts are strategically focused to achieve the objectives of the brands.
- Assisting the team in directing and monitoring outside vendors/agencies, ensuring that objectives are met.
- Leading, motivating and developing the team of professionals reporting to this position. This includes acting as an important mentor for others throughout the marketing organization and fostering an environment of open debate and free exchange of information.
- Overseeing the budget for present and future products.
The Senior Marketing Manager will ensure efficient teamwork on time and budget, as well as efficient collection and transmission of all important market, competitive and product information on the brand to and between marketing, sales and R&D. The right candidate will be a self-starter in developing strategies for the target market (disease state and product lines), and work effectively and cooperatively within the marketing department and across cross-functional teams.
Relocation support will be evaluated
Founded in 1979, Quidel Corporation is a worldwide leader in developing, manufacturing and marketing rapid diagnostic solutions at the point-of-care in infectious diseases and reproductive health. We focus primarily on the physician office lab (POL) and acute care markets globally. Quidel also develops research products, through its Specialty Products Group (SPG), in oncology and bone health with future point-of-care applications. Quidel is a publicly traded company with manufacturing operations in San Diego and Santa Clara, California. We offer exceptional benefits that start at the date of hire, a competitive compensation package and a terrific work environment Requirements - BA/BS required, MBA preferred
- 5-7 years experience in product or marketing management - must have led/owned at least 50% of a commercial or major launch
- Strong understanding of global IVD market, pharmaceutical market and/or POC testing
- Demonstrated successes with new product development and product launches
- Demonstrated experience in identifying demand creation opportunities and defining customer needs through VOC (voice of customer)
- Experience in cultivating KOL relationships and comprehensively managing advisory panels and scientific education initiatives (in concert with Regulatory Affairs)
-Proven track record of selling to physicians, medical directors and other healthcare professionals
- Thorough understanding of market research methods and when/how to execute primary and secondary market research efforts
- Demonstrated success in managing marketing staff and cross-functional teams
- Understanding of financial analysis (costing, gross margin calculation, ROI, etc.)
Relocation support will be evaluated
EOE.
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